Privacy policy

PRIVACY POLICY

Last updated: 28 September 2026

Plouise respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit our store, make a purchase or contact us.

Plouise is operated by an LLC registered in the United States and serves customers in the United Kingdom.

For the purposes of personal information processed through our store, Plouise acts as the data controller where applicable.

1. Information We Collect

Depending on how you interact with us, we may collect:

Identity and contact information

Including:

name;
billing address;
shipping address;
email address; and
telephone number where provided.

Order and transaction information

Including:

products purchased;
order history;
transaction amounts;
discounts;
refunds;
delivery details; and
order status.

Payment information

Payments may be processed by third-party payment processors.

We generally do not directly store complete payment card information where the transaction is handled by a payment processor.

Device and technical information

We may collect information such as:

IP address;
browser type;
device type;
operating system;
approximate location derived from technical information;
referring pages;
pages viewed; and
website interaction data.

Customer service information

We may retain messages, requests, complaints, return requests and other communications you send to us.

Marketing information

Where applicable, we may record:

marketing preferences;
subscription status;
consent records; and
interactions with marketing communications.

2. How and Why We Use Your Information

We process personal information for purposes including:

Processing and fulfilling orders

We use customer and order information to:

process purchases;
arrange fulfilment;
deliver products;
communicate order information;
process returns and refunds; and
provide customer service.

The primary lawful basis is normally performance of a contract or taking steps requested before entering into a contract.

Legal and regulatory compliance

We may process information where necessary to comply with legal obligations, including accounting, taxation, fraud prevention and regulatory requirements.

Fraud prevention and security

We may process information to protect customers, our business and our systems against fraud, abuse, unauthorised access and other security threats.

Where applicable, this processing is based on our legitimate interests and/or legal obligations.

Improving our store

We may analyse website performance, customer experience and operational information to improve our services.

Where cookies or similar technologies require consent, such processing will only take place after the required consent has been obtained.

Marketing

We may send marketing communications where you have consented or where another lawful basis permitted by applicable electronic marketing law applies.

You may unsubscribe at any time.

3. Shopify

Our online store may be hosted and operated using Shopify.

Shopify may process personal information in connection with hosting, checkout, store operation, security and related ecommerce services.

Shopify's own processing may also be governed by its applicable privacy documentation.

4. Sharing Personal Information

We may disclose personal information where reasonably necessary to categories of recipients including:

ecommerce platform providers;
payment processors;
fulfilment partners;
warehouses;
suppliers;
shipping and logistics providers;
IT and hosting providers;
fraud prevention and security providers;
analytics providers;
marketing providers where permitted;
accountants, lawyers and other professional advisers;
regulators, courts or governmental authorities where legally required.

We do not disclose more information than reasonably necessary for the relevant purpose.

5. International Fulfilment

Plouise operates a cross-border fulfilment model.

Some products are supplied or shipped by fulfilment partners or suppliers located in Asia.

To deliver an order, it may therefore be necessary to provide a fulfilment partner with information such as your:

name;
shipping address;
telephone number where required by the carrier;
order information; and
products purchased.

This information must not be used by fulfilment partners for unrelated purposes.

6. International Data Transfers

Because Plouise operates internationally, personal information may be processed outside the United Kingdom, including in the United States and countries in Asia.

Where UK data protection law treats a transfer as a restricted international transfer, we will use a lawful transfer mechanism as required.

Depending on the circumstances, this may include:

UK adequacy regulations;
the UK's International Data Transfer Agreement;
the UK International Data Transfer Addendum to approved EU Standard Contractual Clauses; or
another lawful safeguard or exception available under applicable law.

Where appropriate safeguards are required, relevant transfer assessments and contractual protections will be used as required by law.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

These may include:

Strictly necessary cookies

Used for functions such as:

checkout;
shopping cart;
security;
authentication; and
essential website functionality.

Where legally exempt, these cookies may operate without consent.

Analytics cookies

Used to understand how visitors interact with the website and improve performance.

Marketing cookies

Used for advertising, campaign measurement and related marketing purposes.

Where consent is legally required, analytics and marketing cookies will not be activated until the required consent has been provided.

You may change or withdraw your cookie choices through the consent controls made available on the website.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for legitimate legal, accounting, fraud prevention, dispute resolution and regulatory requirements.

Different categories of information may therefore be retained for different periods.

When information is no longer reasonably required, we may delete or anonymise it, subject to applicable legal requirements.

9. Your UK Data Protection Rights

Depending on the circumstances, you may have rights including the right to:

request access to your personal information;
request correction of inaccurate information;
request deletion of information;
request restriction of processing;
object to certain processing;
request data portability;
withdraw consent where processing is based on consent; and
complain to the UK Information Commissioner's Office.

Some rights are subject to legal exceptions.

10. Marketing Choices

You may unsubscribe from marketing emails using the unsubscribe mechanism included in the communication or by contacting:

storeplouise@outlook.com

Withdrawing marketing consent does not affect transactional communications needed to fulfil your orders or provide customer service.

11. Children

Plouise is not intended to knowingly collect personal information directly from children under 16.

If we become aware that personal information has been collected from a child in circumstances where we should not retain it, we will take appropriate steps to delete or otherwise handle the information in accordance with applicable law.

12. Security

We use reasonable administrative, organisational and technical measures designed to protect personal information from unauthorised access, loss, misuse, disclosure, alteration or destruction.

No method of electronic transmission or storage can be guaranteed to be completely secure.